A developer wants to proceed with a multi-family housing development under the Live Local Act in West Palm Beach.
The project calls for an eight-story building with 167 units, 40 percent of which (about 67) would be designated as workforce housing. Palm Beach County defines workforce housing as housing available to households earning 60 to 110 percent of the area median income (AMI). As of 2024, Palm Beach County’s median income was $104,000.

The venture would measure eight stories. Image by Prime Design
The community would be called “Deco Northwood,” and it would require close to 135,000 square feet of new construction, 5,288 of which would include ground-floor co-working space. The eight-story project has been met with some opposition since its initial proposal. Nearby residents are concerned about the residence-to-parking-spot ratio (with 135 spots for 167 units) and the building’s height. The zone currently only allows for a building of five stories.
Deco Northwood gets its name from its architectural style: art deco. The Prime Company is the developer; it’s working with in-house Prime Design on the style and architectural renderings.
It’s poised for the narrow 0.72-acre site at 2900 Broadway, West Palm Beach, Florida, 33404, in Palm Beach County. It’s intended to help reinvigorate the greater Broadway neighborhood.
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Why should this even have to qualify for the Live Local Act? The city should be encouraging this sort of mid-rise development along Broadway, instead of high-rises on Flagler Drive and arbitrarily asking for street-level retail in what are otherwise established single-family neighborhoods. This proposal looks great, although the weird spiderwebs down the sides are unnecessary, a Streamline Moderne-style building should be painted white and pink colors and not beige and brown.