RSP Architects has unveiled updated designs for Ovation Orlando, a 77-acre mixed-use retail and entertainment development planned for 6375 West Irlo Bronson Memorial Highway in Kissimmee, Florida. Developed by Accesso, the project will occupy the former Orlando Sun Resort property at the northeastern corner of Interstate 4 and U.S. 192, less than a mile from Walt Disney World. Plans call for approximately 650,000 square feet of retail, dining, and entertainment space, along with a 15-story, 350-room convention hotel.
The master plan organizes the development around an L-shaped pedestrian promenade connecting three distinct districts known as the Garden, Gallery, and Vibe. The circulation layout is intended to provide direct access to storefronts and maintain tenant visibility while minimizing secondary retail corridors. RSP is overseeing the master planning, architecture, and design, with an emphasis on creating varied architectural environments throughout the property.
Credit: RSP Architects.
“Successful retail today is about much more than creating space for a transaction. You must understand how people move, how tenants gain visibility, how brands express themselves and, most importantly, what gives someone a reason to stay,” said RSP Associate Principal David Herbert. “Ovation brings all those considerations together. We are applying RSP’s deep experience in retail and mixed-use developments to create a destination where dining, entertainment, art, and public space work alongside retail to drive the experience.”
Credit: RSP Architects.
The Garden district is planned as a lower-scale waterfront environment featuring tropical landscaping, outdoor dining, and pedestrian pathways. The Gallery will incorporate art, technology, and immersive experiences, anchored by the proposed hotel and convention facilities. Accesso has identified a Curio Collection by Hilton property as part of the development’s hospitality program, which also includes a convention center exceeding 35,000 square feet and a 1,000-seat theater.
Credit: RSP Architects.
The Vibe district will accommodate a concentration of entertainment venues, restaurants, live performances, and nightlife uses. Digital media installations and illuminated architectural elements are also planned within the district, distinguishing it from the more subdued waterfront and hospitality-oriented areas elsewhere on the property.
Credit: RSP Architects.
“The signature of Ovation is not a single building; it is the vibrant public space and everything happening within it,” said Nicolas Pinzon, Int’l Assoc. AIA, Associate Principal, RSP. “Architecture becomes the stage for a changing experience: people gathering, dining outdoors, encountering art, seeing a performance, or moving into a completely different environment. The master plan is designed to make that journey intuitive while still creating a sense of discovery.”
Credit: RSP Architects.
Credit: RSP Architects.
The architectural approach allows individual retail and restaurant tenants to incorporate their respective branding and storefront designs rather than adhering to a uniform exterior treatment. Throughout the development, shade structures, canopies, awnings, and landscaped areas are incorporated into the pedestrian corridors to provide protection from Central Florida’s sun and frequent rainfall.
Credit: RSP Architects.
Credit: RSP Architects.
The updated master plan consolidates an earlier five-district concept into three areas. The initial proposal divided the property into the Celebration, Water’s Edge, Indulgence, Street, and Beat districts, with the revised arrangement retaining the project’s combination of waterfront dining, hospitality, retail, and entertainment within a more streamlined circulation plan.
Accesso acquired the property in December 2025 for approximately $73.3 million. Demolition and land clearing began earlier this year, with site clearing nearing completion as of October. They are targeting a phased construction start in early 2027, with the retail and restaurant districts expected to begin opening in 2028.
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Very exciting…. New things happening in Orlando almost every day !!👍
This should all be downtown. Out in the middle of nowhere is helping no one.