AREA15, the award-winning immersive and experiential art, entertainment, dining and retail district, announces the debut of its second location to be developed in the heart of the tourism sector in Orlando, Florida. Designed by creative agency Beneville Studios and developed by Fisher Brothers, both based in New York, the entertainment complex will occupy a 2-story, 300,000-square-foot structure and yield over 150,000 square feet of leasable space, 72,000 square feet of indoor and outdoor event spaces, and 34,000 square feet of interconnected SPINE, free to the public.
The development site is currently a vacant 16.56-acre lot, according to Orlando’s property records, located on the Southeast Corridor of Interstate-4 at the intersection of Lake Street and Regency Village Drive near Vineland Pointe retail shops and Unicorp National Developments’ 350-acre O-Town West masterplanned mixed-use community. Daryl Carter Parkway would act as the main thoroughfare from both Lake Street and Regency Village Drive. The property is in a prime location as it enjoys accessibility to Orlando’s most premiere and popular entertainment venues, including Disney’s Magic Kingdom, Epcot and Hollywood Studios, Universal Studios, Islands of Adventure, the upcoming 750-acre Epic Universe, and Sea World. Area 15 Orlando LLC, an affiliate of Fisher Brothers, purchased the property back in December from Kingsland Land Trust for $24.8 million.
Future Site of AREA15 Orlando. Photo courtesy of MacBeth Studio.
AREA15 is at the forefront of purpose-built immersive entertainment to create districts that fully embrace the experience economy. Designed for visitors of all ages, AREA15 Orlando will house distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. In addition, AREA15 Orlando will offer a robust, ever-changing roster of concert events, art exhibitions, out-of-this-world nightlife and boundary-pushing production shows. Information about AREA15 Orlando’s roster of experiences will be announced in coming months.
“AREA15 was built for today’s social dynamics,” explained Winston Fisher, chief executive officer, AREA15. “Sophisticated consumers are gravitating toward artful new forms of entertainment where the lines between commerce and the experience economy blur. AREA15 Orlando is the ideal city for our second location, providing an ecosystem where innovative design, best-in-class attractions, integrated storytelling, monumental art installations, extraordinary technology and distinctive retail thrive together.”
A standing robot art fixture known as Mechan 11: The Collector, designed by Tyler Fuqua Creations, is seen standing on the property holding an AREA15 flag.
Future Site of AREA15 Orlando. Photo courtesy of MacBeth Studio.
AREA15’s Chief Creative Officer Michael Beneville added, “AREA15 looks forward to cultivating a collaborative spirit with Orlando’s creative community, as well as adding a distinctive new destination within the city’s world-famous tourism corridor. We’re all immensely energized by the possibilities our Orlando development offers.”
AREA15’s first location, which opened in Las Vegas in 2020, welcomed nearly 2 million visitors, created more than 1,000 jobs and hosted 44 live events in its first year of operation. Among the numerous accolades it has received, AREA15 has been named “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards, one of “The 10 Most Innovative Urban Development and Real Estate Companies of 2020” by Fast Company, “Reader’s Choice—Best Attraction” by Las Vegas Weekly, “Best Arts Hub” by Vegas Magazine and claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences.”
Mechan 11 by Tyler Fuqua plants a flag on AREA15 Orlando. Photo courtesy of MacBeth Studio.
Mechan 11 by Tyler Fuqua plants a flag on AREA15 Orlando. Photo courtesy of MacBeth Studio.
The Orlando business and tourism communities have expressed enthusiasm for the arrival of AREA15 along its world-famous tourism corridor.
“We look forward to welcoming AREA15 to Central Florida,” said Orange County Mayor Jerry Demings. “In addition to the synergy with our world-class theme park and entertainment industries, AREA15 will amplify the region’s efforts to lead in the arts and culture space.”
Nicole Wilson, District 1 commissioner, Orange County, added, “We are delighted to welcome AREA15 to District 1. Their team has been a great partner in sustainable building efforts such as usage of solar power. The AREA15 art and entertainment complex will bring compelling jobs to the region and propel our local arts scene.”
“AREA15 is an exciting addition to our region’s roster of world-class attractions that will enhance our destination’s arts and culture offerings for both leisure and meetings visitors from around the world,” said Casandra Matej, president and chief executive officer, Visit Orlando.
AREA15 is scheduled to break ground in the Spring of 2023; completion is expected for the Fall of 2024.
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