Related Companies recently announced the purchase of the development site for South Flagler House, situated at 1355 South Flagler Drive along the prestigious Gold Coast in West Palm Beach, Florida. Acquired from global real estate development firm Hines and Palm Beach-based real estate investment firm Frisbie Group, this significant acquisition marks a new chapter for South Flagler House. Anticipated to deliver an exceptional luxury residential experience in the Palm Beaches, the project will be overseen by Related Companies, leveraging their enduring collaboration with the esteemed architecture firm Robert A.M. Stern Architects (RAMSA), a partnership spanning over two decades and 17 buildings nationwide. Sales leadership will be in the hands of one of the country’s top agents, Suzanne Frisbie.
South Flagler House will be RAMSA’s first luxury residential high-rise in Florida, with interiors by Pembrooke & Ives. South Flagler House features two elegant, 28-story structures rising from a base lined with stepped gardens. The architecture will blend with the timeless character of Palm Beach while celebrating a prime waterfront location just south of downtown West Palm Beach providing permanent unobstructed views of the Intracoastal and Atlantic Ocean.
“Continuing our longstanding industry-leading partnership with Robert AM Stern, Related will deliver South Flagler House with the absolute best standard in residential living. We will bring the industry-leading luxury quality that we’re known for across the country to West Palm Beach with timeless elegance that will be unmatched by anything the market has seen to date,” said Stephen M. Ross, Chairman and Founder of Related Companies.
Related Companies has a 25-year history of developing significant properties in West Palm Beach, which began with CityPlace in 1999 which has been reimagined into The Square, a vibrant urban destination where workplaces, shops, restaurants, and culture come together amid a setting of walkable, green public spaces. Under the leadership of Stephen M. Ross and Kenneth A. Himmel, Related Companies’ West Palm Beach office has grown to nearly 100 professionals dedicated to the community’s growth. Executive Vice President Bryan Cho, who has led luxury residential developments across the country for Related, including 70 Vestry, The Century, 456 Washington, and most recently, The Set and Coterie, has relocated to West Palm Beach and will oversee the development program at South Flagler House. Related Companies’ other West Palm Beach developments include One Flagler, East and West Towers, 360 Rosemary, RH West Palm, and the Hilton West Palm Beach.
“West Palm Beach has seen amazing growth and development in the last few years and a residential development of this stature signifies an exciting new chapter for the community that we feel will attract discerning buyers seeking the best in luxury living,” said Kenneth A. Himmel, President and CEO of Related Urban. “South Flagler House will be one of the most significant high-rises in West Palm Beach and an important new landmark for the area and South Florida.”
“Related Companies is known for developing best-in-class, luxury residential buildings across the country including in New York, Boston, Chicago and Los Angeles, and South Flagler House represents the next evolution of The Related Life in West Palm Beach,” said Bryan Cho, Executive Vice President of Related Companies’. “RAMSA’s approach to designing distinguished buildings complements Related Companies goal of delivering thoughtful and innovative residences, and South Flagler House will set a new benchmark for the residential experience.”
“For over two decades, our enduring partnership with Related Companies has epitomized excellence in luxury residential architecture and design. South Flagler House blends timeless elegance with the vibrant charm of Palm Beach, creating an iconic addition to West Palm Beach’s skyline. Serving as a new gateway to a dynamic, cultural district that encompasses renowned institutions, we look forward to ushering this important project forward through its next evolutionary phase,” said Paul Whalen, Partner, RAMSA.
“For three generations, the Frisbie family has worked to elevate West Palm Beach through a variety of significant developments. The vision for South Flagler House continues this tradition, aiming to set a new standard for luxury living along the Gold Coast, and we believe Related is uniquely positioned to deliver this landmark building,” said Robert Frisbie Jr., Managing Partner of Frisbie Group.
“At Frisbie Group, we invest in communities where we can make a positive impact and proactively enhance the quality of life for residents and businesses. We know that going forward South Flagler House will become one of the most highly regarded residential condominium projects, setting a new standard for quality and luxury, and contributing to the revitalization of this critical location,” said Cody Crowell, Managing Partner of Frisbie Group.
“We are proud of what Frisbie Group and Hines have accomplished over the last three years, creating a vision for what will be a city-defining project for West Palm Beach,” said Michael Harrison, Senior Managing Director of Hines. “We began working on this project in early 2020 and are excited for the next phase in its evolution. This great outcome will allow Hines to continue to invest in the growth of our South Florida platform, and allows us to shift our focus to other compelling development and acquisition opportunities across the region at this point in the cycle,” said Juan Jacobus, Managing Director of Hines, based in South Florida.
Residents enter South Flagler House through a tree-lined, 360-foot private driveway leading to a circular motor court with a stunning fountain. A doorman and valet greet residents before entering a dramatically-scaled, light-filled lobby staffed by a 24-hour attendant and concierge. The residences at South Flagler House are expansive in scale, with high ceilings, oversized windows, and private outdoor spaces. The interiors are designed by Pembrooke & Ives to showcase the homes’ extensive layouts and spectacular views.
Residents will have access to The Related Life, including a wide array of amenities, services, and programs similar to those found at the most exclusive private members clubs worldwide. Sports and Fitness amenities include a pickleball court and lounge, outdoor sports lounge cabana, state-of-the-art fitness center, pilates studio, golf simulator lounge, outdoor recreation lawn area, yoga studio and outdoor yoga lawn, high-intensity interval training lawn, and private training studio. Swim and Spa amenities include a 25-meter lap pool, sun shelf pool, hot tub, and spas with vitality pools, ice plunges, steam, sauna, beauty treatment rooms, and changing/locker rooms. Social and Entertaining amenities include indoor and outdoor lounges, an events room with a catering kitchen, private dining rooms, an outdoor dining patio, a sunset outdoor terrace, a wine cellar dining room, a library, a media room, a card game room, and games room which includes a ping pong, billiards, and foosball. Business amenities include a business center, private offices, conference rooms, outdoor meeting spaces, and co-working spaces. Children’s Recreation amenities include an indoor playroom, children’s lounge, kitchenette, craft room, and outdoor sprinkler garden.
South Flagler House features two- to five-bedroom residences with pricing starting at $7.5 million. Construction is expected to start in 2024.