Three developers are moving forward with the multi-million-dollar redevelopment of The Quay on 17th Street in Fort Lauderdale. The new venture, dubbed “The Quay,” is planned to rise 33 stories above grade and comprise both residential and commercial aspects.
More specifically, regarding the residential aspect, the high-rise tower will comprise 521 units, 40 percent of which (217 units) would be deemed workforce housing to comply with the Live Local Act. Broward County defines workforce housing as residences aimed at households earning up to 120 percent of the area median income (AMI). As of 2024, the county’s AMI was $89,100.

The Quay on 17th. Image from traded
Currently, the site is only zoned for 361 units and 12,000 square feet of retail, but the Act will allow the developers to bypass these restrictions. The Real Deal reports that the 521 homes will span studio to three-bedroom layout plans. The Quay would also feature 5,000 square feet of commercial space, along with 750 parking spots.
The Related Group, BH Group, and Pebb Enterprises are the three developers. They purchased the project’s seven-acre waterfront site for $48.5 million in 2024. The trio has partnered on multiple projects, one of which being Ocean Walk on Singer Island, a retail plaza being redeveloped into a mixed-use complex.
The Quay is slated for 1515 SE 17th Street, Fort Lauderdale, Florida, 33316, in Broward County.
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The building in the photo is 12 stories, not 33 stories…..Is that the older proposal? That building looks more appropriate for the site. 33 floors will be out of place there so I hope that does not happen….
I imagine there will be a lot more LLA projects on this strip, such as on the former PDQ, Winn-Dixie, and other parcel assemblage.