Vertical construction has begun at The Residences at Shell Bay, a new Auberge Resorts Collection–branded condominium building at 501 Diplomat Parkway, rising within the private 150-acre, Mediterranean-inspired Shell Bay enclave in Hallandale Beach. Developed by Witkoff Group and PPG Development, the 20-story tower is now actively climbing upward as construction progresses toward its planned 2027 completion.
Recent aerial photographs capture the concrete superstructure steadily climbing above the southern end of the property. The tower’s rectangular footprint is clearly visible, flanked by two yellow tower cranes positioned on either side of the site. The first few levels have been poured, and the structure is now surrounded by formwork, scaffolding, and shoring systems as rebar and core walls continue to rise. Judging from the placement of rebar and its alignment with the main rendering above, the tower appears to have reached the point where it begins to set back above the podium levels. Construction is expected to progress rapidly on the subsequent floors given their repetitive design, while the attached parking structure, which will be topped with outdoor amenity spaces, should begin to take shape in the coming months.
The Residences at Shell Bay. Credit: Aerial Photography, Inc. G.T. Construction & Development.
The Residences at Shell Bay. Credit: Aerial Photography, Inc. G.T. Construction & Development.
Designed by Kobi Karp Architecture & Interior Design, The Residences at Shell Bay will comprise 108 private homes framed by wraparound terraces and expansive glazing that emphasize natural light, panoramic views, and a connection to the surrounding landscape. Interiors by AvroKO, known for its work on 1 Hotel Central Park, The Ritz-Carlton New York NoMad, and The Londoner in Macau, introduce bespoke detailing and a sophisticated material palette across the residential interiors. G.T. McDonald Enterprises serves as the general contractor.
“Shell Bay represents a generational opportunity—the first property of its kind,” said Alex Witkoff, CEO of Witkoff. “With our golf and racquet clubs already established among the world’s finest, we are proud to commence this next chapter of development as we go vertical on our residential tower and five-star Auberge resort.”
The Residences at Shell Bay. Credit: MARCH.
The project integrates directly into Shell Bay Club, an exclusive members’ club featuring a championship 18-hole Greg Norman–designed golf course, a 12-acre practice facility, and a nine-hole par-3 course. Additional offerings include a racquet club with all four Grand Slam surfaces, pickleball and padel courts, basketball courts, batting cages, and a children’s discovery playground. The 48-slip private marina provides direct access to the Intracoastal Waterway, while the private clubhouse features an indoor-outdoor wellness spa, event venues, and multiple dining options.
The Residences at Shell Bay. Credit: MARCH.
“Shell Bay is more than a collection of residences, it’s an entirely new standard for private club living in South Florida,” said Ari Pearl, Founder and CEO of PPG Development. “From the golf course to the marina to the bespoke amenities, every detail has been designed for a level of privacy and quality that simply doesn’t exist elsewhere in the market. We’re building something timeless.”
The Residences at Shell Bay. Credit: MARCH.
Within the tower, residents will enjoy a suite of exclusive building amenities designed to complement those of Shell Bay Club and the forthcoming 60-key Auberge hotel and spa. Highlights include a resort-style pool, a full-service medical day spa, a fitness center with indoor and outdoor training areas, and a world-class culinary program led by Michelin-starred Chef Julien Jouhannaud, offering in-residence dining and house sommelier services.
Sales and marketing are exclusively handled by Douglas Elliman Development Marketing, with prices starting at $2 million.
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The tower would have looked amazing in a Mediterranean-Revival style like the golf club, almost like a twenty-first century interpretation of the golf course resorts of yesteryear… but instead a glass box? Come on…
These renders are very misleading to create the idea of more isolation. They completely left out the Duo and surrounding buildings. I used to call the golf course a bird reserve before they started construction. It was a beautiful site to see. I had to move once they started construction because the pollution made me sick and the noise prevented me from being able to sleep.