Jebcore Companies, WMG Development, and Hilton have announced Waldorf Astoria Residences Sarasota, an 18-story residential tower with 86 residences planned for 1390 Main Street at the Five Points Roundabout in downtown Sarasota. The development will replace the existing Zenith Building, its attached parking structure, and an adjacent two-story commercial building at 40 South Pineapple Avenue. ODP Architecture & Design is listed as the architect, with interiors by Workshop/APD. The project will contain 86 private residences, with construction anticipated to begin in late 2026.
The property sits at the intersection of Main Street and Pineapple Avenue, steps from Sarasota Bay and the city’s largest marina. WMG Development acquired the site in 2023. Current plans call for a combination of residential and commercial uses, including over 50,000 square feet of interior and exterior amenities and 42,000 square feet of Class A commercial space.
Rendering by The Boundary.
“From the outset, our vision for Waldorf Astoria Residences Sarasota has been shaped by a deep appreciation for this extraordinary location, Sarasota’s rare blend of natural beauty, cultural richness and the legacy of one of the world’s most storied hospitality brands,” said Sadek Omar, Partner at Jebcore Companies. “This building is the perfect marriage of beautiful architecture and the world-class service for which Waldorf Astoria is renowned. Every detail, from its graceful design to its meticulously crafted interiors, has been conceived to embody the brand’s timeless sophistication, creating a landmark where iconic design and legendary hospitality come together in perfect harmony.”
“This Five Points site is one of Sarasota’s most important addresses, and we are thrilled to partner with Jebcore on a project of this significance,” said Curt Frost, President and CEO of WMG Development. “From the moment we purchased this property, our intent was to build upon the property’s legacy and ensure we could be part of its story. Waldorf Astoria represents the pinnacle of elegance and service, and bringing this to downtown Sarasota allows us to advance the city’s rich narrative with something enduring, meaningful, and true to place. At WMG, our mission has always been to elevate experiences for communities to develop with honor, integrity, and vision and this project will not only be architecturally iconic, but it will also be a proud chapter in Sarasota’s future for generations to come.”
Rendering by The Boundary.
Plans outline more than 20,000 square feet of indoor amenities, including Peacock Alley, a fitness and Pilates studio, a spa, a movie theater lounge, a golf simulator, and guest suites. Outdoor areas will span three quarters of an acre with a resort-style pool deck, cold plunge, hot tub, recreational lawn, landscaped gardens, and a grove.
“Waldorf Astoria Residences Sarasota marks an exciting new chapter in our residential portfolio, introducing private residences that bring the brand’s legendary service and timeless design to this vibrant coastal downtown”, said Jonathan Wingo, Global Head, Residential Programs, Hilton. “Each new residence strengthens our commitment to creating extraordinary homes that embody Waldorf Astoria’s signature elegance and attention to detail in the world’s most desirable coastal settings.”
Two access points are planned, one along Main Street and another via a dedicated porte cochere on Mira Mar Court. Valet services will be provided, along with a house car, private golf cart, and a day yacht for resident use.
Sales will be represented by Michael Saunders & Company.
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Where’s the Mediterranean-Revival style that exemplifies Sarasota? It’s the same cookie-cutter box you can find anywhere did they not learn from that hideous Westin?