Frisbie Group And Hines Announce Two-Towered, 27-Story ‘South Flagler House’ In West Palm Beach Along Florida’s Gold Coast

South Flagler House. Rendering courtesy of The Boundary.

Palm Beach-based real estate investment firm Frisbie Group and global real estate development firm Hines have officially unveiled South Flagler House, a two-towered 27-story residential development planned to rise at 1315 and 1401 South Flagler Drive in West Palm Beach, Florida. Designed by Robert A.M. Stern Architects (RAMSA) with Pembrooke & Ives leading interior design, it will be the globally renowned architecture firm’s first luxury residential high-rise in Florida; global design firm Stantec will serve as the architect of record. One of the country’s top agents, Suzanne Frisbie, along with Corcoran Sunshine Marketing Group will exclusively lead sales and marketing. Sales are expected to launch later this year.

South Flagler House features two majestic structures jointly rising from a podium lined with stepped gardens and townhouses. RAMSA’s New Classical architecture will masterfully blend with the timeless Mediterranean and Venetian architectural elegance of Palm Beach, while celebrating a prime waterfront location along Florida’s Gold Coast that provides permanent unobstructed views of the water. The property is slated to be an important new landmark unlike anything else in the market and one of the most significant high-rises ever built in West Palm Beach and South Florida.

North Tower at South Flagler House. Rendering courtesy of The Boundary.

South Tower at South Flagler House. Rendering courtesy of The Boundary.

“We are proud to be collaborating with Hines and bringing Robert A.M. Stern Architects’ first luxury residential high-rise to Florida. For three generations, the Frisbie family has worked to elevate West Palm Beach through a variety of significant developments. South Flagler House will continue this tradition and set a new standard for luxury living along the Gold Coast,” said David Frisbie, Frisbie Group founder.

“The design and quality of South Flagler House represents the highest quality luxury residential development ever developed in South Florida. It will offer a combination of craft, proportion and scale that will artfully blend the grand elegance of traditional Palm Beach with the conveniences and comforts of contemporary luxury living. We are thrilled to be continuing our long-standing relationship with the Frisbie Group to deliver a timeless masterpiece that will redefine the skyline of West Palm Beach,” said Michael Harrison, Hines Senior Managing Director.

South Flagler House. Rendering courtesy of The Boundary.

South Flagler House will feature 91 carefully curated residences offered in three to six-bedroom homes, penthouses and townhouses. Residents will have access to state-of-the-art wellness facilities, waterfront swimming pools and cabanas, private g­ardens, porte-cochere and a wide array of additional amenities similar to those found at the most exclusive private members clubs around the world.

Robert A.M. Stern said, “South Flagler House is located at the southeast gateway of a dynamic new cultural district that includes the important institutions of the Norton Museum, its Gallery Park, the Ann Norton Sculpture Gardens and Palm Beach Atlantic University. Limestone facades and the residential vitality they create will clad this vibrant new landmark, crowned by penthouse residences enjoying unobstructed views and capped by varied crowns that will be important contributors to the West Palm Beach skyline, setting the stage for a new century in Downtown.”

“Frisbie Group and Hines have created an iconic residential offering at South Flagler House that will make an indelible mark on its prime West Palm Beach location while showcasing the notable architecture of Robert A.M. Stern Architects. The graciously scaled residences and robust amenities are tailored to the lifestyle sought by South Florida luxury seekers. We are thrilled to handle sales and marketing for the development and look forward to launching sales soon,” said Kelly Mack, President, Corcoran Sunshine Marketing Group.

Sales are expected to launch later this year.

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5 Comments on "Frisbie Group And Hines Announce Two-Towered, 27-Story ‘South Flagler House’ In West Palm Beach Along Florida’s Gold Coast"

  1. Love the architecture for Palm Beach. First class operation.

  2. | April 16, 2022 at 3:57 pm | Reply

    Should have an ornamental crown on the roof to be timeless. Nice look otherwise, but could be better for a gem. FAA and WPB should allow another 50 feet for a rooftop crown that could be used as open space.

  3. I was struck by the similarities with One Bennett Park in Chicago. Lo and behold it’s the same architect. That project turned out very well I think, so hopefully this does too

  4. Iconic Palm Beach | April 17, 2022 at 10:26 am | Reply

    I second that rooftop crown advise. Would level-up this project to ICONIC.👑

  5. Correction – this will be Stern’s second project in Florida.
    He also designed the two-tower St.Regis Miami currently selling near Brickell.

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