Vertical construction has officially begun at South Flagler House, a luxury residential development located at 1355 South Flagler Drive in West Palm Beach. The project, developed by Related Ross, marks the firm’s first luxury condominium venture in Florida. Comprising two 28-story towers—The Park Tower and The Lake Tower—South Flagler House will feature 108 two- to five-bedroom residences, including penthouses and guest suites. Designed by Robert A.M. Stern Architects (RAMSA) with interiors by Pembrooke & Ives, the development offers unparalleled waterfront views of Palm Beach Island and the Atlantic Ocean. Completion is anticipated in 2027.
“Related Ross has been invested in the evolution of West Palm Beach for over 25 years, and this milestone underscores the strength of our development team, along with all of our exceptional partners,” said Bryan Cho, Executive Vice President of Development at Related Ross. “We have seen incredible buyer response to date, a testament to the exceptional design, amenities, and lifestyle that South Flagler House provides.”
South Flagler House. Credit: Related Ross.
South Flagler House. Credit: Related Ross.
South Flagler House. Credit: Related Ross.
South Flagler House. Credit: Related Ross.
South Flagler House. Credit: Related Ross.
South Flagler House promises an elevated lifestyle with expansive homes and luxury amenities. Residents will have access to the Related Life experience program, which offers concierge services, private events, curated culinary experiences, and exclusive programming akin to world-class private member clubs. Current pricing ranges from $6 million to $73 million, with Suzanne Frisbie of The Corcoran Group and Corcoran Sunshine Marketing Group leading sales for the development.
Led by developer Stephen Ross, Related Ross is a fully integrated real estate firm with extensive expertise in mixed-use developments. The company has played a significant role in transforming West Palm Beach into one of the fastest-growing cities in the country for living, working, and visiting. Related Ross dominates the Class A office space market, with over 2.8 million square feet of existing commercial properties and projects under construction.
The firm is introducing a new standard of luxury rentals and condominiums in the residential sector, including The Laurel and South Flagler House. Related Ross has also developed some of the region’s most notable destinations, such as CityPlace, a vibrant neighborhood offering lush green spaces, public art installations, experiential retail, diverse dining options, educational programming, and modern residences. Other prominent properties include the Hilton West Palm Beach, RH West Palm, and the historic Harriet Himmel Theater.
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HAVING BEEN A JR. BUTLER (FOURTH FOOTMAN), FOR MRS. MERRIWEATHER POST (c. 1967) @ MAR-A-LAGO, I AM BOTH AMAZED AND GREATLY PLEASED, THAT WPB’S ‘SOUTH FLAGLER DRIVE’ – HAS GROWN INTO THE ADJUNCT TO: ‘SOUTH OCEAN BLVD.’
FOR MONEY … ONE GETS – HONEY.