Winmar Construction has initiated the foundation pour for The Avenue Coral Gables Hotel & Residences, a project developed by Roger Development Group. This Coral Gables-based, family-owned real estate development and management company is led by President & CEO Oscar Roger, Sr., alongside CFO Oscar Roger, Jr., who joined the company in 2013 and continues the family tradition of development and real estate services in Florida and internationally. The development, designed by Bermello Ajamil & Partners and inspired by the City of Light, comprises an eight-story building with 48 residences and a dynamic mix of ground-floor retail spaces. Located at 351 San Lorenzo Avenue, The Avenue Coral Gables Hotel & Residences is strategically situated across from the upscale shops and fine dining of Merrick Park.
Winmar, a full-service general contractor with offices in Miami and Washington, D.C., is recognized as a capable and respected construction firm specializing in various projects. These include world-class commercial interiors, retail and restaurant spaces, complex capital improvements, multifamily projects, and hospitality developments. Its notable portfolio features projects such as the Shelbourne Hotel, Sunrise Senior Living at 1000 Ponce de Leon Blvd, 1212 Aventura, and Revv Hollywood.
Jesse Ottley, Luis Leon, Willy Bermello, Oscar Roger Sr., Oscar Roger Jr., Alicia Cervera. Credit: Roger Development Group.
“Our foundation pour marks a significant milestone for The Avenue team, and we are filled with pride and excitement as our vision for Coral Gables’ first hotel and residences begins to take shape,” said Oscar Roger, Sr. President & CEO of Roger Development Group.
Polly De Windt, Margot Hart, Will Bermello, Alicia Cervera, Oscar Roger Sr., Oscar Roger Jr., Jesse Ottley, Carolina Goudie, Denisse McBride. Credit: Roger Development Group.
“The Avenue embodies the vibrant and dashing lifestyle of the Coral Gables’ Merrick Park area, where you can literally have it all! You can live, stay for a few days, play, and work with ease in the heart of the City Beautiful. It’s thrilling to see our vision unfold,” added Oscar Roger, Jr., CFO of Roger Development Group.
Winmar Construction team led by Luis Leon with Willy Bermello, Oscar Roger Sr., and Oscar Roger Jr.. Credit: Roger Development Group.
“It’s an honor to partner with Roger Development Group, known for their exceptional work in the real estate development field,” said Luis Leon, President, South Florida Office for Winmar Construction. “We look forward to bringing this magnificent and exquisitely designed vision to life by July 2025.”
Oscar Roger Jr. and Oscar Roger Sr.. Credit: Roger Development Group.
“Our buyers are over the moon with the address, the live-work-play walkable lifestyle, the Parisian-style design, the vibrant interiors, and, best of all, the ability to rent their condominium out through the hotel management program when they are not in residence,” said Alicia Cervera Lamadrid, Managing Partner and Principal of Cervera Real Estate, the exclusive broker of The Avenue Hotel & Residences Coral Gables. “It’s an extraordinary lifestyle and value. No wonder there are just 6 residences left.”
The Avenue Coral Gables Hotel & Residences, distinguished by its prime location and architectural design, also features interiors fully furnished by Adriana Hoyos Design Studio, renowned for its luxurious, tropical-inspired designs.
The Avenue Coral Gables Hotel & Residences. Credit. Roger Development Group.
The Avenue Coral Gables Hotel & Residences. Credit. Roger Development Group.
The property offers a range of prices from $730,000 to over $1.3 million for a selection of one- and two-bedroom units. These residences, which vary in size from 598 to 1,200 square feet, come with contemporary Italian-inspired kitchens and baths equipped with Miele appliances. Additionally, the building includes 3,861 square feet of ground-floor luxury retail space. Cervera Real Estate is exclusively managing sales for the property.
The Avenue Coral Gables Hotel & Residences. Credit. Roger Development Group.
The Avenue Coral Gables Hotel & Residences. Credit. Roger Development Group.
The Avenue Coral Gables Hotel & Residences. Credit. Roger Development Group.
The Avenue Coral Gables Hotel & Residences. Credit. Roger Development Group.
The Avenue Coral Gables Hotel & Residences. Credit. Roger Development Group.
The Avenue Coral Gables Hotel & Residences provides a variety of amenities designed to enhance convenience and lifestyle quality. These include front desk reception, a broad array of hotel services such as valet parking, and newspaper and package delivery. The property features an outdoor hammock garden and a resort-style pool deck on the ninth level, complete with a summer kitchen and family dining area. One of the property’s most attractive features is its location across from Merrick Park, a prestigious shopping center home to over 100 retailers and restaurants such as Neiman Marcus, Nordstrom, Gucci, Jimmy Choo, and Tiffany & Co., as well as Equinox Fitness, SoulCycle, and Elemis Spa.
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Very nice design in a great area.
THese units are priced correctly and will sell quickly.
Need a new apartment